Katie Walden is an artist and illustrator inspired by the calming effect of nature.
Katie draws from themes and motifs in nature to create patterns and packaging design. Through her beautiful designs, she helps brands turn everyday products into treasured keepsakes. As an artist, Katie’s wall art and landscapes are a way to enjoy nature in your home.
🏹Why did you decide to work with Nicola on a journey Through the Trees?
Before working with Nicola, I felt unclear about my target audience and what direction to work towards with my business. I wanted to establish a consistent approach to my work and a clear vision for the future. Before starting the journey, I genuinely felt that I couldn’t see the wood for the trees!
🏹How did the journey help you overcome these challenges
Working with Nicola helped to strip everything back and it enabled us to clarify my brand purpose, on both a personal and professional level. There were a few ideas that we explored, based on goals that I had described, only to find that we had to back track a little and explore alternative options. This was so worthwhile and has already made such a difference within my work.
🏹What did you enjoy the most?
I really enjoyed the online sessions with Nicola. Whilst the programme maintained a clear structure, each session was tailored and adapted to focus on specific aspects that were relevant to my journey. I also liked the fact that I had access to recordings of the sessions, so that I could listen back and recap on key points.
🏹Which part did you find most useful?
The structure of the sessions within the programme was brilliant! I have a copy of my bespoke Brand Warrior Toolkit on my desk and it’s already proving invaluable in helping to keep me focused and clear on my direction. Investing in working with Nicola was the best decision I could have made towards developing my business.
🏹Did you find your distinctive warrior spirit?
Absolutely! Working with Nicola has built my confidence and given me more self-belief in my art and illustration from a business perspective. From going on a journey Through the Trees, I have a clear vision for the future of my business and the steps I need to take to get there.
Find a moment of calm by exploring Katie’s nature inspired artwork and illustration. Great for busy minds that need to slow down! Follow Katie’s journey, there are exciting things to come!
Instagram: @katiewalkdenillustration