🏹 Why did you decide to work with Nicola on a journey Through the Trees?

I was at a crossroads in my creative business where I knew I needed to elevate my work to attract new clients. However, I felt stuck, unsure how to use my time well and I was struggling to present my unique voice as an artist. My messaging was inconsistent, and I was overwhelmed by too many ideas, making it hard to move forward. After discovering Nicola through an AOI workshop and finding her tools helpful, I knew her Through the Trees journey was what I needed to guide me through this transition.

🏹 How did the journey help you overcome these challenges?

This journey has been truly transformative. Nicola helped me uncover my authentic voice and refine my brand by identifying my core values, which has made decision-making so much easier! Now, I have a clear sense of who my work is for and feel empowered to target the right clients and focus on relevant projects. Nicola’s practical tools, such as the Brand Tree, gave me a clear and actionable roadmap that’s helped me shape my portfolio and attract commissions that align with my vision. The journey didn’t just refine my brand, it reignited my passion and recognise the purpose and value my illustrations bring to the world.

🏹 What did you enjoy most?

As a freelancer who often works solo, having weekly support was invaluable. It kept me motivated and accountable, and provided me with the encouragement I needed to stay focused. I especially loved working on my target audience—it was eye-opening to think about who I’m creating for and how to connect with them, which helped make my work feel more personal and aligned with my overall vision.

🏹 Which part of the journey did you find most useful?

The focus on brand values was a game-changer. Before this, I hadn’t fully grasped how important my values are to my work. Now, they serve as a guiding foundation, helping me stay true to my purpose and direction, ensuring that everything I create is aligned with what I now stand for.

🏹 Did you find your distinctive warrior spirit?

Yes, absolutely! The Through the Trees has helped me connect more deeply with what drives me as an artist that felt both natural and empowering. I now feel more confident to take my creative career to the next level, as I gained a deeper understanding of what truly drives me as an illustrator and am able to truly believe in who I am. I finally understand why it’s called a warrior spirit! This programme helped me gain the clarity and tools I need to fully embrace my unique style and share it with the world.